To help you enjoy everything your BMW has to offer, a team of BMW Geniuses is available to provide you with helpful product information and to answer your questions wherever you are - at BMW of Columbia , via your smart phone or tablet, or by calling the BMW Genius Hotline.

BMW Genius App

The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionality, as well as model specific product information. The better you know your BMW, the more you can enjoy the benefits of BMW's class leading innovations.

Install the BMW Genius App now

BMW Genius Hotline

Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)
Available Monday through Saturday, 9:00am-9:00pm (EST)
If you would prefer to send us an email, please contact

BMW Encore

Every new car customer at BMW of Columbia is invited to return to the center for a complimentary, personalized tour of your new vehicle. To schedule your appointment with a BMW Genius please call 888-701-5831.

Click on one of the people below to find out more information.

  • Jason Wolters
    BMW Genius


Ask a Genius or Request an Encore Appointment